How does your audience find your content? What are they doing when they’re interfacing with your media? What kinds of actions do you want them to take as the result of having consumed your content? When you know the answers to questions like these, choosing the best format for the story you tell gets much easier.
We have the ability to measure pretty much everything we can think of, and we have more data at our fingertips than we know what to do with. How, then, should content media professionals use all of these metrics to actually learn actionable, valuable lessons – both from a business perspective and an editorial/UX perspective?