Ben Jacobson

Ben Jacobson

Marketing Strategy Consultant

Specializes in content, email, social media, branding and influencer marketing.

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10 experts advise how to powerfully pair growth marketing with saas product development article
marketingland.com

10 experts on aligning growth marketing with SaaS product development

SaaS development pretty much always goes hand-in-hand with agile methodology. Rapid iterations make for constant opportunities, as there’s always an upcoming dev cycle to aim for with a new feature that can change the game. So how can SaaS makers and marketers bake growth into a product’s features? Let’s see what the experts have to say.

How a free email course can help you sell more physical products article
marketingland.com

How a free email course can help you sell more physical products

A free online course can be extremely effective for capturing attention as it builds authority. You show your audience you know what you’re talking about, and that you’re willing to teach them for free. When people feel that you’ve given them a valuable gift, they’ll be all the more likely to reciprocate by doing business with you.