In news media jargon, an “echo chamber” is a situation where information, beliefs or ideas are reinforced or amplified through communication and repetition inside a defined system. When you’re in an echo chamber, whether you’re aware of it or not, you don’t question your sources, and perspectives that deviate from the status quo don’t have any way to get in. Brand publishing is no different, especially when marketers get so focused on ROI that we start over-relying on flawed performance data.
Clearly, optimizing for the mobile customer experience is vital — but so far, there’s been a dearth of empirical, actionable data based on real-world conversion rate optimization success. The challenge becomes not just how to optimize, but knowing what to optimize. And as we marketers get over our learning curves, new evidence on mobile conversion rates is starting to show exactly how optimizing specific key areas can have an immediate impact on conversions.
SaaS development pretty much always goes hand-in-hand with agile methodology. Rapid iterations make for constant opportunities, as there’s always an upcoming dev cycle to aim for with a new feature that can change the game. So how can SaaS makers and marketers bake growth into a product’s features? Let’s see what the experts have to say.
A free online course can be extremely effective for capturing attention as it builds authority. You show your audience you know what you’re talking about, and that you’re willing to teach them for free. When people feel that you’ve given them a valuable gift, they’ll be all the more likely to reciprocate by doing business with you.
Urgency and its cousin, scarcity, are so effective because they influence customers to pause their conscious thinking and act quickly. A common challenge in the customer decision-making process is when consumers begin to overthink their purchases, to the point where it takes them so long that they forget about it, or they are so overwhelmed by the idea of committing to the purchase that they choose to move on to other things. By instilling a sense of urgency, you eliminate the delay and lead them straight to the purchase.