Many view neuromarketing as a type of “dark art,” designed to force consumers into doing a brand’s bidding. And there’s been a lot of tech blog “echo chamber” coverage of it being newfangled, unscientific, nefariously manipulative, and a host of other unflattering adjectives. The reality is that neuromarketing helps marketers get past some of the human barriers in traditional market research, penetrating surface emotions to the subconscious, and measuring emotional markers in real time instead of during recall.
What about those of us who are genuinely interested in using automation to build our businesses but just want to make sure we do so smartly and incrementally, one case at a time, one channel at a time and one triggered workflow at a time?
Welcome to the marketing automation adoption guide for the middle ground. Let’s take a look at the processes and principles involved with the sober, deliberate adoption of automated marketing solutions.
It isn’t enough to ensure your content is optimized for search, promote it through your social media accounts, and wait for traffic to rush in. That’s a strategy based on hope and hope alone. Too many marketers simply put up content with the hope that readers will be compelled to heed some call-to-action. But there are plenty of tried and true strategies that can help make inbound marketing proactive – without being too pushy.