Ben Jacobson

Ben Jacobson

Marketing Strategy Consultant

Specializes in content, email, social media, branding and influencer marketing.

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Automation mix social article

12 Rules for Finding the Marketing Automation Mix That Works for You

What about those of us who are genuinely interested in using automation to build our businesses but just want to make sure we do so smartly and incrementally, one case at a time, one channel at a time and one triggered workflow at a time?
Welcome to the marketing automation adoption guide for the middle ground. Let’s take a look at the processes and principles involved with the sober, deliberate adoption of automated marketing solutions.

Assertive inbound article

Your Inbound Marketing Strategy Needs a Pinch of Outbound-Style Assertiveness

It isn’t enough to ensure your content is optimized for search, promote it through your social media accounts, and wait for traffic to rush in. That’s a strategy based on hope and hope alone. Too many marketers simply put up content with the hope that readers will be compelled to heed some call-to-action. But there are plenty of tried and true strategies that can help make inbound marketing proactive – without being too pushy.