Ben Jacobson

Ben Jacobson

Marketing Strategy Consultant

Specializes in content, email, social media, branding and influencer marketing.

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Assertive inbound article

Your Inbound Marketing Strategy Needs a Pinch of Outbound-Style Assertiveness

It isn’t enough to ensure your content is optimized for search, promote it through your social media accounts, and wait for traffic to rush in. That’s a strategy based on hope and hope alone. Too many marketers simply put up content with the hope that readers will be compelled to heed some call-to-action. But there are plenty of tried and true strategies that can help make inbound marketing proactive – without being too pushy.