In my experience, a lot of the people who say that PPC doesn’t work are the ones making mistakes with the way their campaigns are conceived, set up, and managed. Their own efforts aren’t working, so they conclude that the whole exercise is folly. But studies show that there are plenty of marketers getting the results they want. If you’re not seeing that same success from your campaign, step back and look at your strategy to pinpoint where you could be going wrong.
Twitter remains a great platform both for customers who need to reach out in real time and for businesses looking to learn more about their customers. For any business with customer experience at the top of their priorities list, it’s still a necessity.
As a B2B marketer, you might find it hard to prioritize. With so many marketing channels, so many content formats to choose from, and constant changes in the field, it’s easy to get overwhelmed. Let’s take a look at some guiding principles that are driving the most impact for your B2B marketing peers, along with some tools of the trade that make things easier.
If your site is running at average speeds, then it actually costs you business opportunities and potential revenue. Fast site load times are increasingly central to providing a good user experience, which, in turn, is a critical prerequisite for a visitor to remain engaged.
Content professionals have been burned in the past by changes in Facebook’s algorithm causing organic reach and Facebook referral traffic to plummet, so there’s little justification to view Zuck and company as a strategic partner.
It’s important to remember that you can’t approach B2B and B2C social media marketing in the same way. Here are some things to keep in mind as you go about crafting and refining your B2B social media attack plan.
Blab is a particularly awesome platform for conversations about marketing. Whether you’re a newbie looking to get your feet wet or a veteran trying to rub elbows with marketing thought leaders, there are plenty of Blab channels worth checking out. Here’s a list of ten to start with.
Some social media transgressions have the power to damage your efforts and actually lengthen the distance between where you are now and your marketing goals. These are the ones to watch out for.
No matter what type of site or web-based brand you’re striving to promote, pay-per-click banner retargeting has the potential to be a major game changer for you.