Ben Jacobson

Ben Jacobson

Marketing Strategy Consultant

Specializes in content, email, social media, branding and influencer marketing.

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Search Engine Journal

How to Craft an Effective B2B Online Marketing Attack Plan

As a B2B marketer, you might find it hard to prioritize. With so many marketing channels, so many content formats to choose from, and constant changes in the field, it’s easy to get overwhelmed. Let’s take a look at some guiding principles that are driving the most impact for your B2B marketing peers, along with some tools of the trade that make things easier.

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Search Engine Journal

The Complete Guide to Speeding Up Your Content

If your site is running at average speeds, then it actually costs you business opportunities and potential revenue. Fast site load times are increasingly central to providing a good user experience, which, in turn, is a critical prerequisite for a visitor to remain engaged.

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Search Engine Journal

What are the Benefits of Facebook Instant Articles?

Content professionals have been burned in the past by changes in Facebook’s algorithm causing organic reach and Facebook referral traffic to plummet, so there’s little justification to view Zuck and company as a strategic partner.

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Search Engine Journal

Effective B2B Strategies for Social Media Managers

It’s important to remember that you can’t approach B2B and B2C social media marketing in the same way. Here are some things to keep in mind as you go about crafting and refining your B2B social media attack plan.

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Search Engine Journal

The Top 10 #Marketing Blab Channels

Blab is a particularly awesome platform for conversations about marketing. Whether you’re a newbie looking to get your feet wet or a veteran trying to rub elbows with marketing thought leaders, there are plenty of Blab channels worth checking out. Here’s a list of ten to start with.

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Search Engine Journal

3 Email Marketing Goals You Should Stop Ignoring

Email’s maturity as a digital marketing channel means that many are using it in outdated ways, or failing to make the most of the newer opportunities that email affords us.

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Search Engine Journal

5 Laws You've Got to Stop Breaking on Social Media

Some social media transgressions have the power to damage your efforts and actually lengthen the distance between where you are now and your marketing goals. These are the ones to watch out for.

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Search Engine Journal

Harnessing The Power of Retargeting For Various Types of Websites

No matter what type of site or web-based brand you’re striving to promote, pay-per-click banner retargeting has the potential to be a major game changer for you.