Too many of us are settling into media mixes quickly and poorly, based on the wrong factors, like what’s most attainable or what will get the most immediate returns. But one way or another, your strategy gets screwed up, if you can even call it a strategy anymore.
The tactics involved in social selling were around long before the internet – offline, direct sales companies like Tupperware and Avon have been using social selling for generations. However, while the tactics may be familiar, the tools of the trade are altogether different.
Thanks to the visual social network’s growing active user base, major ROI on direct response advertising, an average annual follower growth rate among brands of 100 percent and new advertising formats and capabilities being rolled out regularly, companies are investing heavily in Instagram-based promotion.