Ben Jacobson

Ben Jacobson

Marketing Strategy Consultant

Specializes in content, email, social media, branding and influencer marketing.

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How today%e2%80%99s top social sales pros use tech tools article
The Next Web

How today's top social sales pros use tech tools

The tactics involved in social selling were around long before the internet – offline, direct sales companies like Tupperware and Avon have been using social selling for generations. However, while the tactics may be familiar, the tools of the trade are altogether different.

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The Next Web

3 creative ways to monetize your Instagram following

Thanks to the visual social network’s growing active user base, major ROI on direct response advertising, an average annual follower growth rate among brands of 100 percent and new advertising formats and capabilities being rolled out regularly, companies are investing heavily in Instagram-based promotion.