Specializes in content strategy for B2B SaaS companies
77% of CIOs Named Digital Transformation as Their 2021 Priority
Frankly, it’s unreasonable to think you’d be able to deliver quality customer experience, run an efficient business, and rally employees around a common mission without having first aligned your entire organization in digital collaboration spaces, using digital tools to execute well-oiled digital processes.
Your approach to social media marketing meeds to change for the post-COVID-19 world
You can’t just unpause your social and expect the same kind of response that you enjoyed pre-pandemic. There are huge opportunities for marketers today, but only if you pay attention to the changing ways that consumers are using social media.
How to Measure Your Content Marketing Success
What are your most successful content marketing campaigns, channels, and assets? How do you know? Tracking conversions from an internal blog post to online sales, for example, is quite simple. However, few customer journeys are that straightforward, especially in the convoluted, non-linear world of B2B marketing.
No need to mourn the death of the third-party cookie
Amid the whirlwinds of the industry’s response, it’s become abundantly clear that the demise of the cookie is probably a good thing for everyone involved – audience members, publishers and even marketers.
HubSpot CEO Brian Halligan reflects on the evolution of inbound marketing
In 2019, is inbound marketing becoming less effective, or is it possible that as marketers, we need to change our approaches? In the hours following his recent presentation at the Slush conference in Helsinki, I got the chance to sit down and talk with Brian Halligan, co-founder and CEO of HubSpot. Along with Dharmesh Shah, Brian Halligan is the figurehead of the inbound movement. Among other things, Halligan and I discussed inbound’s longevity and evolution. Here are some of his insights.
5 messaging tips to help brand marketers navigate the pitfalls of coronavirus
Brands need to keep communicating, but sensitively and thoughtfully. Audiences are glued to their devices and ready to engage. Here are a few practical tips.
Content Syndication Basics: Who, What, Where, When, Why & How
Sure, you can (and should) spend time on content promotion and SEO to help new readers find you, but it can take months for those tactics to start showing real results. With content syndication, on the other hand, the content itself becomes a mechanism for promotion and can get you in front of new audience members a lot more quickly. Let’s look at the basics of content syndication, what it is and isn’t good for, and some tips f
These 3 common marketing mistakes are poking holes in your funnel
Are you converting as many people as your product is capable of converting? From my perspective, it seems like most marketers are making the same mistakes – common funnel-draining mistakes that are fixable over just a few weeks or maybe months.
Communicating the ROI of Employee Advocacy - ebook
You probably know what to expect when you sit down to have that conversation about employee advocacy. You’ll be asking for resources, a substantial investment of time and money. So the questions you’ll field will be about time and money too. The executives will want to not only learn more about the benefits, but see a comprehensive plan with objectives, metrics and a clear strategy to achieve a high ROI. This guide should give you what you need to make a persuasive business case for employee advocacy.
6 Types of Content That You Can Easily Repurpose as Video
Committing to video marketing is no small undertaking. That’s why simplifying and streamlining your video marketing efforts is critical to achieving success. Fortunately, mining your content archives to repurpose different types of content as videos is relatively simple. Whether you’re turning other formats into engaging videos, or extending the reach of your production clips, you end up with a diverse content library that can empower your audience regardless of their format preference.
Why Your North Star Metric Might Be Sending You South
There’s a fine line between focus and tunnel vision, and a north star metric seems to fall right on the border. That level of focus has obviously helped startups in the past, but with certain situations and goals. But it doesn’t necessarily mean that ignoring most of your data will yield major business growth.
Debunking 5 Big Myths About Neuromarketing
Many view neuromarketing as a type of “dark art,” designed to force consumers into doing a brand’s bidding. And there’s been a lot of tech blog “echo chamber” coverage of it being newfangled, unscientific, nefariously manipulative, and a host of other unflattering adjectives. The reality is that neuromarketing helps marketers get past some of the human barriers in traditional market research, penetrating surface emotions to the subconscious, and measuring emotional markers in real time instead of during recall.
Did you #DeleteFacebook? Shady players can still exploit your data
Did you #DeleteFacebook in 2018? Caring about our online privacy might be popular right now, but on a wider level, it’s not as easy as we think to escape the hole we’ve dug ourselves into. And even if we were deleting our Facebook accounts en masse, would it be anything more than a symbolic gesture in terms of our own online privacy?
How to get your content marketing team out of its echo chamber
In news media jargon, an “echo chamber” is a situation where information, beliefs or ideas are reinforced or amplified through communication and repetition inside a defined system. When you’re in an echo chamber, whether you’re aware of it or not, you don’t question your sources, and perspectives that deviate from the status quo don’t have any way to get in. Brand publishing is no different, especially when marketers get so focused on ROI that we start over-relying on flawed performance data.
Why marketers should stop benchmarking CPC once and for all
You’ve just batched an entirely new keyword list. There are tons of great potential terms and audiences to target. Until you look at the metrics: $50 for a click?
Instantly your momentum drains, and your campaign ideas are thrown out the window.
I see marketers give up at this point all the time. It’s simply not viable at such a high CPC, right? Wrong.
Here’s why over-reliance on CPC is causing massive downfalls in your marketing potential and why you should stop benchmarking it once and for ...