It isn’t enough to ensure your content is optimized for search, promote it through your social media accounts, and wait for traffic to rush in. That’s a strategy based on hope and hope alone. Too many marketers simply put up content with the hope that readers will be compelled to heed some call-to-action. But there are plenty of tried and true strategies that can help make inbound marketing proactive – without being too pushy.
The tactics involved in social selling were around long before the internet – offline, direct sales companies like Tupperware and Avon have been using social selling for generations. However, while the tactics may be familiar, the tools of the trade are altogether different.
Who has the time to keep up with all our favorite blogs and social feeds nowadays? Since the majority of podcasts are light in tone and conversational in structure, they make it easy to explore business challenges and trends from multiple perspectives. Listening in on these discussions can feel like having coffee with a group of expert colleagues, deliberating the latest trends in a freeform conversation.
When you really know your audience, it’s easy to come up with creative concepts that can be sold as product designs. Add to that a savvy automated workflow for advertising, integrated with content assets and email follow up, and you’ll be monetizing hot niches in no time.
What Google won’t tell you, of course, is that you may not actually need AMP to maximize your site’s speed. The company has too much riding on the success of the AMP initiative to admit that it’s redundant – at best – in many situations.
As a B2B marketer, you might find it hard to prioritize. With so many marketing channels, so many content formats to choose from, and constant changes in the field, it’s easy to get overwhelmed. Let’s take a look at some guiding principles that are driving the most impact for your B2B marketing peers, along with some tools of the trade that make things easier.
Thanks to the visual social network’s growing active user base, major ROI on direct response advertising, an average annual follower growth rate among brands of 100 percent and new advertising formats and capabilities being rolled out regularly, companies are investing heavily in Instagram-based promotion.
If your site is running at average speeds, then it actually costs you business opportunities and potential revenue. Fast site load times are increasingly central to providing a good user experience, which, in turn, is a critical prerequisite for a visitor to remain engaged.
LinkedIn, Facebook, Pinterest, and Twitter all let you deliver ads to your actual customers. In this article, you’ll discover how you can use four popular social networks to reach custom audiences with your content.
You can use your favorite RSS reader to monitor customized Twitter searches, Twitter lists, and hashtags that relate to your business. Discover how to set up RSS feeds to easily monitor and manage a steady flow of Twitter leads.
Content professionals have been burned in the past by changes in Facebook’s algorithm causing organic reach and Facebook referral traffic to plummet, so there’s little justification to view Zuck and company as a strategic partner.
There are big-name social apps for creating, sharing and discussing nearly every form of media. The spoken word, however, had been sorely under-represented, until this past February, when Anchor dropped.
When it comes to establishing trust, it doesn’t matter how compelling your calls-to-action are, how engaging your content is, or how quickly your pages load on mobile screens. If visitors to your site have any doubts about how trustworthy you are, they’ll bounce right out and never come back.
How does your audience find your content? What are they doing when they’re interfacing with your media? What kinds of actions do you want them to take as the result of having consumed your content? When you know the answers to questions like these, choosing the best format for the story you tell gets much easier.