Ben Jacobson

Ben Jacobson

Marketing Strategy Consultant

Specializes in content, email, social media, branding and influencer marketing.

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Aidalicious Blog by AbandonAid

Write eCommerce CTA Button Copy that Converts

Writing content for eCommerce sites is a challenge, but writing specifically for eCommerce call-to-action buttons is even more of a challenge. You’re generally relegated to just a few words at the ver...

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Aidalicious Blog by AbandonAid

4 eCommerce PPC Retargeting Snafus to Avoid

Available to small business advertisers for about two years, retargeting is all the rage nowadays. And it deserves to be! But with great power comes great responsibility, so it’s important to make sur...

340617 5 tips 5 case studies for effective cta button design article
Aidalicious Blog by AbandonAid

5 Tips + 5 Case Studies for Effective CTA Button Design

A well-designed call-to-action (CTA) button has the power to make the difference between browsing and buying.
When it comes to web design, this means creating an interface that’s made to sell, a scien...

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Aidalicious Blog by AbandonAid

Guiding Principles for Navigation Design

When it comes to selling products online, a well-designed navigation system can make or break your business. If your eCommerce site’s users can’t figure out what section of the store they’re in, or ho...

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Aidalicious Blog by AbandonAid

Site Search Functionality for eCommerce – UX Best Practices

Too many eCommerce sites with complex content databases put the kibosh on their own navigability by investing too little in their internal search system. You’ve seen these sites. They serve up irrelev...