Ben Jacobson

Ben Jacobson

Marketing Strategy Consultant

Specializes in content, email, social media, branding and influencer marketing.

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dnb.com

How Data Can Help Marketing Execs' Relationships with Sales Soar

All too often, sales and marketing teams seem like they're at odds with each other. At companies where the divide is most toxic, the marketing team complains that the sales team doesn't follow up with leads properly, and the sales team complains that marketers aren't generating enough qualified leads.