Ben Jacobson

Ben Jacobson

Marketing Strategy Consultant

Specializes in content, email, social media, branding and influencer marketing.

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5 reasons your website sucks  article

6 Reasons to Adopt Growth Driven Design

Growth Driven Design (GDD) methodology calls for ongoing, incremental progress to web development. This enables stakeholders to build on lessons learned along the way.

Ppc article

11 reasons some PPC campaigns perform better than others

Search advertising is one of the easiest ways to drive impact with digital marketing. The tools are free, the media buys are often affordable enough, and the results can be extremely powerful. On the other hand, it’s easy to make mistakes, which can cost you a lot of money.

Linkedin logo 1092574 article

How to Decide if LinkedIn Showcase Pages Are Right for Your Brand

Before you get too excited about marketing with Showcase Pages, let's see how they compare with LinkedIn's older solution, the Products & Services tabs that used to be available on Company Pages.

Create content article

How to Create More Amazing Content in Less Time

Stick to these rules, and you should be able to avoid any major issues with dropped balls, missed deadlines, seemingly never-ending assignments, compromised focus and bouts with weakened creativity.

Untitled design article

How Social Signals Actually Do Help Your Search Rankings

It's high time inbound marketers stopped thinking about social and search as completely distinct channels for acquiring audience members and leads.

Content 1 article

How to Inspire a Culture of Excellent Content Creation in Your Company

When it comes to writing killer content for inbound marketing, having one person wholly responsible is not necessarily a good thing. It makes sense for one person to "own" content creation, but to be the only one in the trenches? Not so much.

Welcome class article

Why You Need to Stop Selling and Start Educating

The old methods of selling are simply not effective in the digital age. Consumers have much more information at their fingertips, and as such are much smarter consumers.

Buyer persona 1 article

Buyer Personas: What are They and Best Practices

A buyer persona is a fictitious description of your “ideal customer,” for the purpose of figuring out how to market to your best audience. The persona is based on demographics and other data you collect, as well as educated guesses about your customers’ behaviors and lifestyle.

Content article

6 Essential Ingredients Every Inbound Strategy Needs

With a sound marketing strategy in place, it's far easier to remember your business objectives and how your various marketing operations are meant to bring you closer to these goals.

Shutterstock png article

Inbound Marketing is a marathon, not a sprint

All too often, we see businesses giving up on inbound marketing prematurely. Many grow frustrated with a lack of ROI after a few weeks and pull the plug.

Message article

Re-Engaging Your Disengaged Email Subscribers

A huge subscriber list isn’t effective if most of the emails are bouncing or getting ignored. Your goal is to nurture the relationship between your brand and your audience members. This goal is best reached by earning their trust, entertaining them, helping them, giving them insider deals, and communicating directly with them on a regular basis.

Buyer personas article

How to Identify, Target and Attract Your Ideal Customers

Success hinges on building an audience of like-minded people rallying around a brand they feel connected with. These people are the ones engaging with your content, loyally buying your products, and serving as brand advocates. But who are they?

Email article

What's the best time to send your next marketing email?

Make sure to send emails when they’re most likely to be viewed, or your engagement rates will suffer.