Search advertising is one of the easiest ways to drive impact with digital marketing. The tools are free, the media buys are often affordable enough, and the results can be extremely powerful. On the other hand, it’s easy to make mistakes, which can cost you a lot of money.
Before you get too excited about marketing with Showcase Pages, let's see how they compare with LinkedIn's older solution, the Products & Services tabs that used to be available on Company Pages.
It's high time inbound marketers stopped thinking about social and search as completely distinct channels for acquiring audience members and leads.
When it comes to writing killer content for inbound marketing, having one person wholly responsible is not necessarily a good thing. It makes sense for one person to "own" content creation, but to be the only one in the trenches? Not so much.
A buyer persona is a fictitious description of your “ideal customer,” for the purpose of figuring out how to market to your best audience. The persona is based on demographics and other data you collect, as well as educated guesses about your customers’ behaviors and lifestyle.
With a sound marketing strategy in place, it's far easier to remember your business objectives and how your various marketing operations are meant to bring you closer to these goals.
A huge subscriber list isn’t effective if most of the emails are bouncing or getting ignored. Your goal is to nurture the relationship between your brand and your audience members. This goal is best reached by earning their trust, entertaining them, helping them, giving them insider deals, and communicating directly with them on a regular basis.
Success hinges on building an audience of like-minded people rallying around a brand they feel connected with. These people are the ones engaging with your content, loyally buying your products, and serving as brand advocates. But who are they?