Ben Jacobson

Ben Jacobson

Marketing Strategy Consultant

Specializes in content, email, social media, branding and influencer marketing.

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The true ROI of content and social marketing - Managed for Mimi Blog

Money can be made by publishing branded content and sharing it via social networks. Learn why, to what extent and how to go about measuring impact....

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Brand blogging offers unparalleled impact - Content Marketing Blog

While research indicates companies are less involved with corporate blogs, there is evidence that says blogging remains a potent online branding too....

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Fitting email into the inbound marketing puzzle

How to use blogs, social networking sites, a website and email to create the whole picture....

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Write great subject lines - Managed for Mimi Content Marketing Blog

Set the right tone for engagement with your audience, and make sure your marketing messages don’t end up in spam folders!...

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Five steps to email marketing success - Managed for Mimi Blog

Everyone is looking for that edge to convert potential clients into loyal customers. Email marketing is a great way to draw in the casual window shopper....