Ben Jacobson

Ben Jacobson

Marketing Strategy Consultant

Specializes in content, email, social media, branding and influencer marketing.

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Storefront f article
MyMedLab Newsletter

Branding tips from successful pop-up shop proprietors

The booming pop-up shopping trend, where a boutique is opened in an unconventional space for just a few days at the longest, has led to some creative marketing. Since many of the slow-burn buzz-building strategies that work for traditional stores are not relevant to pop-ups, these super agile retail guerrillas have forced themselves to think out of the box, and they've come up with some awesome insights.

Boxery1 article
MyMedLab Newsletter

Five common packaging no-no's to make sure and avoid

Here at The Boxery, we've heard way too many horror stories about packaging mishaps over the years. With a fresh look ahead towards a smoother-than-ever 2012, we prepared this list of easy tactics for...

Coupons article
MyMedLab Newsletter

People don’t want a fair price - they want a great deal

It may seem counter-intuitive, but marketing experts have proven it to be fact. Customers don't usually focus on how much a product "should" cost, so they use the original price tag as an anchor. When they see that the price has been marked down a certain amount, they assume that this is a good deal. They are not aware that the original price was inflated so that the item could later be sold on sale.