Specializes in content, email, social media, branding and influencer marketing.
The booming pop-up shopping trend, where a boutique is opened in an unconventional space for just a few days at the longest, has led to some creative marketing. Since many of the slow-burn buzz-building strategies that work for traditional stores are not relevant to pop-ups, these super agile retail guerrillas have forced themselves to think out of the box, and they've come up with some awesome insights.
Here at The Boxery, we've heard way too many horror stories about packaging mishaps over the years. With a fresh look ahead towards a smoother-than-ever 2012, we prepared this list of easy tactics for...
It may seem counter-intuitive, but marketing experts have proven it to be fact. Customers don't usually focus on how much a product "should" cost, so they use the original price tag as an anchor. When they see that the price has been marked down a certain amount, they assume that this is a good deal. They are not aware that the original price was inflated so that the item could later be sold on sale.