The need to set up excellent spaces for working at home has skyrocketed in recent years. Today’s small businesses are increasingly willing to allow team members to work from home, and freelancers know well that nothing beats a killer home office for a lifestyle that’s both productive and creative.
Skip those unrealistic and generic stock photos of glass-lined board rooms populated with airbrushed smiles. When curating photos for your site, your goal is to be as non-generic as possible.
There are some key advantages to looking at your own business as a “side project.” It makes sense in terms of minimizing risk, in terms of scaling up on operations only as justified by revenues, and in terms of clarifying where your creative passions end and your career begins.
One of the most powerful ways you can reach a wider audience is to get involved with local directory site listings. When your business appears there, you increase the chances and the number of ways that potential customers can discover you.
As a small business owner, you need to think about your online reputation as the first thing that’s killing or winning you sales. To a great extent, it is up to you to manage, control and optimize the things people see when they look for you online.
Whether you’re freelancing for an ever-changing group of clients or selling products to consumers, it can be tough to know whether you’re going to make ends meet month to month. Business comes in waves, so anything you can do to make your earnings more dependable will help you sleep better at night.
With so much dishonesty and mistrust happening in the online business market, buyers are desperately looking for service providers they can trust. Establishing yourself as an authority on your field – the go-to person in all professional matters – helps people decide they want to do business with you.
Your website is an important sales tool, but it can’t do all of the hard work alone! Just because someone visits your website doesn’t mean he or she has instantly become your loyal customer. It’s time to get serious about capturing leads, so you can build trusting relationships with prospects and close deals with them over time.
Wiser small business owners know to leverage social media opportunities for the spreading of positive brand sentiment. But let’s not forget that good old fashioned offline word-of-mouth is arguably even more powerful. Studies show that in certain industries – beauty, beverages, finance and fashion, for example – conversations about brands are more likely to happen offline than online.
You’re marketing your products and services using a highly branded website – with a branded domain name, no less – as a hub for your brand messaging. Your email address ought to be a key piece in this branding puzzle, completing the picture.