Ben Jacobson

Ben Jacobson

Marketing Strategy Consultant

Specializes in content, email, social media, branding and influencer marketing.

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Cwmhcibwyaezplu article
Search Engine Watch

Three reasons you might not need Google AMP after all

What Google won’t tell you, of course, is that you may not actually need AMP to maximize your site’s speed. The company has too much riding on the success of the AMP initiative to admit that it’s redundant – at best – in many situations.