Ben Jacobson

Ben Jacobson

Content • Marketing • Creative

  • 124
    stories
  • 110K
    words
Cwmhcibwyaezplu article
Search Engine Watch

Three reasons you might not need Google AMP after all

What Google won’t tell you, of course, is that you may not actually need AMP to maximize your site’s speed. The company has too much riding on the success of the AMP initiative to admit that it’s redundant – at best – in many situations.